No matter the occasion this summer look no further than US label Azazie, who have just excitingly launched in the UK. Azazie believes that all women deserve to have the dress of their dreams regardless of their size and budget. Based in the tech capital of Silicon Valley, Azazie is disrupting the traditional bridal industry, offering high quality gowns at affordable prices, with currently over 200+ bridal gowns and 400+ bridal party dresses available in a choice of over 80 colours.

Azazie is committed to body-positive fashion, offering all dresses from sizes 0-30 and providing free custom sizing so customers can have their gowns tailored to their precise measurements, all cut and sewn to order like expensive bespoke designs. Whether you are planning a wedding, attending a wedding, or summer calendar events such as Ascot, Henley or just hosting a party there are hundreds of styles to choose from and treat yourself no matter your budget.

A few new highlights within the collection worth investing in are the Imogen, Berdie Jumpsuit and Catalaya. The Imogen, an a-line chiffon dress, features an elegant v-neckline accentuated with a flutter sleeve and side cut outs details. Although a maxi style this piece can easily be styled up or down no matter the occasion.For those who prefer something different the Berdie jumpsuit features a pleated crossover bodice, paired with a pleated waistband. The look is complete with wide leg trousers for a flattering fit.

Catalaya is the perfect style for all your summer parties, her v-neckline is held by spaghetti straps that drape over your shoulders and onto the back, cascading details drape the neckline and continue to the bottom of the dress for a fun and floaty fit.Best sellers also worth noting include Davis, a floor length chiffon dress with flattering v-neck neckline, wrapped bodice with pleats and an a-line silhouette skirt which overlaps to create a leg slit when walking.

Delicate spaghetti straps lead to an alluring open back with beautiful keyhole detail. The Davis is also available in two limited edition printed styles for a more casual look. Kalea is another elegant choice which features a very flattering draped cowl neckline, fitted mermaid silhouette skirt whose natural drape creates a dramatic leg slit when walking.

While Lianne, cut from chiffon, features a plunging sweetheart neckline, elegant pleating details, empire waistline, show stopping maxi skirt and alluring side leg slit. Lianne also has beautiful off the shoulder sheer strap details, allowing a little more cover up then the Kalea and Davis.Each style is available in your choice of bold, neutral, classic and elegant colour tones, and prices range from £89 for the Davis, £99 for Lianne and £109 for Kalea. Whatever the occasion this season, treat yourself to the perfect dress, made to order just for you from Azazie.

www.azazie.com