Rosewood London

 A Summer Residence Like No Other

London has no shortage of luxury addresses, but few manage to balance heritage and modernity with the quiet confidence of Rosewood London. Tucked away in the heart of Holborn—just a whisper from Covent Garden—this grand Edwardian residence feels more like a private manor than a hotel. Arrive through its original carriageway into the serene courtyard, and you’re instantly transported from the bustle of the capital into something far more refined.


Originally built in 1914 as the Pearl Assurance headquarters, Rosewood London underwent a meticulous £85 million restoration before opening in 2013. Its Belle Époque façade, Grade II-listed dome, and the majestic Pavonazzo marble staircase—all faithfully restored—remain among the city’s most spectacular architectural details. Today, the building stands as a timeless home for discerning travellers, with 264 rooms and 44 suites that channel the understated elegance of a classic London residence. The Grand Manor House Wing—complete with its own private entrance and postcode—remains one of the capital’s most exclusive suites.


Summer at Rosewood is an invitation to indulge in the hotel’s most intimate pleasures. The Summer at Rosewood package—available until early September—includes an £85 hotel credit per stay, perfect for long lunches or indulgent treatments at Sense, A Rosewood Spa. It also includes complimentary high-speed Wi-Fi, and thoughtful touches that elevate your stay beyond the expected. It’s an opportunity to turn a few days in London into a rich, lingering experience.



For those planning a longer visit, the More Rosewood offer rewards guests with an additional night, completely complimentary. With Holborn’s labyrinth of hidden streets and nearby landmarks like the British Museum and Royal Opera House just moments away, an extra day opens up a world of possibilities. Rosewood makes a convincing case for slowing down and letting the city unfold at your own pace.


But perhaps Rosewood London’s greatest seduction lies in its spaces. Holborn Dining Room—once the East Banking Hall—has been reborn as a grand British brasserie. Menus shift with the seasons, featuring elevated classics and much-loved favourites. Its celebrated Pie Room, a shrine to Britain’s most iconic dish, offers everything from hand-crafted pork pies to theatrical Beef Wellingtons—each one an ode to pastry perfection. Guests in the know often pass by The Pie Hole, open for takeaway during the week, to grab a flaky souvenir to enjoy later.


Those looking to sip something rather special can find sanctuary in The Gin Bar, home to over 300 gins and endless pairings. And just a few steps away lies Scarfes Bar, where walls adorned with original Gerald Scarfe caricatures set the scene for inventive cocktails and nightly live jazz. Scarfes has claimed its place among the world’s top cocktail bars, with accolades that now include No.32 in the Top 50 Cocktail Bars 2025 and No.37 in The World’s 50 Best Bars 2024.

Afternoons are best reserved for the Mirror Room, a jewel box of mirrored surfaces, deep sofas, and culinary artistry. Here, Art Afternoon Tea becomes a sensory journey through the minds of some of the world’s most celebrated artists—from Picasso to Kusama—expressed in delicately crafted patisserie by Executive Pastry Chef Mark Perkins. It’s no wonder the experience has twice earned the title of Best Contemporary Afternoon Tea in the UK.


And when it’s time to retreat? Sense®, A Rosewood Spa delivers a sanctuary of calm beneath the city streets. Bamboo walls, flowing water, and golden accents set the tone for treatments that blend modern technique with ancient wisdom. Whether you’re enjoying a massage in the exclusive couple’s suite or simply slipping into the sauna, the atmosphere is one of effortless serenity.


Rosewood London isn’t just another five-star hotel. It’s a residence of rare distinction—elegant, quietly confident, and always evolving. Whether you visit for a long weekend or an extended city escape, this is a place that leaves a mark on your memory. And this summer, with curated offers and sunlit terraces in full swing, there’s no better moment to discover it for yourself.



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