LEXUS ANNOUNCES MULTI-YEAR PARTNERSHIP WITH THE ATP

Lexus today announces that it will continue its successful association with the ATP in a further three-year partnership with the top tier of men’s international professional tennis. From 2026 to 2028 the luxury brand will again be the Official Automotive Partner and Platinum Partner of the ATP Tour, building on the relationship it first forged in 2023.


Driven by a spirit of innovation and a passion for creating memorable experiences, Lexus brings its unique vision to the world of tennis — where emotion, elegance, and performance come together in perfect harmony. This partnership reflects the values our customers care about most: refined performance, personal choice, and a commitment to excellence — both on the road and on the court.

Andre Schmidt, Head of Lexus Europe, commented:


“Lexus’ partnership with the ATP Tour reflects our shared commitment to excellence, precision, and passion — values that resonate deeply with our brand. Through our electrified portfolio, we offer a range of choices that make luxury a personal experience, perfectly aligned with the spirit of world-class tennis.”


Eno Polo, ATP CEO, said: “Lexus is a partner that truly adds value to our Tour. Since we began our journey together, they have shown a genuine commitment to tennis – elevating the experience for our players and staff at key events and helping advance our sustainability efforts through ATP Serves. That purpose-led approach is what makes this partnership stand out. We’re proud to keep building on this.” The Lexus brand enjoys synergies with the world of premier tennis competition, sharing a dedication to excellence and achievement founded on attention to detail and continuous improvement.

Lexus also confirms that it will feature as the Official Automotive Partner and Platinum Partner of the Nitto ATP Finals, the season climax contested by the world’s eight top-ranked men’s singles and doubles players.


Lexus plays a key role at the Rolex Paris Masters as the Official Car of the tournament, reinforcing its presence across the ATP Tour and its dedication to supporting world-class tennis events.

Lexus will continue to help build fan engagement with tennis and its brand in its role as Title Partner of ATP Head2Head, the online series in which top stars are pitted against each other in a variety of fun sporting contests away from the tennis arena.


Lexus will continue to provide a fleet of electrified vehicles at sponsored events to support the transportation of players, officials and guests. With a portfolio of self-charging hybrid, plug-in hybrid and all-electric models, the brand’s leadership in electrification aligns closely with the ATP Tour’s sustainability ambitions under ATP Serves and UN Sports for Climate Action, which targets Net Zero emissions by 2040.


The partnership will deliver local Lexus sponsorship of ATP Tour tournaments in key locations throughout 2026, detailed below. Lexus will also continue to support several WTA and ATP Challenger Tour events through its partnership with the LTA.

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