Mercedes-Benz and Binghatti 
unveil the world’s first Mercedes-Benz branded city in Dubai

Mercedes-Benz and Dubai-based developer Binghatti announce their second branded real-estate collaboration: Mercedes Benz Places | Binghatti City. Planned in the Meydan area of Dubai, the project marks Binghatti’s first masterplanned community and extends Mercedes Benz Places into a multi tower district of 9 million square feet. The development will bring together residential towers within an integrated urban ecosystem focused on design, mobility and community.


“Creating extraordinary experiences for our customers is at the core of who we are. With our next branded real estate project ‘Mercedes-Benz Places – Binghatti City’ in Dubai we are taking this promise to a new level – shaping destinations where our brand becomes something you can truly call home.” 


Mathias Geisen, Member of the Board of Management Mercedes-Benz Group AG, Marketing & Sales


“To partner once again with Mercedes Benz is a testament to our shared philosophy of excellence, precision and timeless design. ‘Mercedes Benz Places – Binghatti City’ is envisioned as a world-class urban experience, a place where luxury and innovation converge to create a complete city within a city. This masterplan will become one of Dubai’s most distinguished destinations and a true symbol of elevated living.” 
Muhammad BinGhatti, Chairman Binghatti Developers


Mercedes Benz Places | Binghatti City is conceived as a “city within a city”. The masterplan is set to combine luxury residences with cultural and leisure areas, retail boulevards, parks and green corridors, mobility hubs, wellness and sports zones as well as dining, entertainment and community spaces.

The intention is to provide daily needs within walking distance and to create a coherent living environment that connects architecture, services and mobility.
From automotive to architecture – the role of branded real estate


The announcement follows the global roll out of Mercedes Benz Places: it launched first with the initial joint project with Binghatti, a 65 storey residential tower in Downtown Dubai, now under development. It then expanded to Miami in collaboration with JDS Development Group, Mercedes Benz’s first U.S. real estate project, where construction is progressing and sales are active.  Building on these projects, the continued collaboration with Binghatti evolves the concept from a single landmark to a connected district in Dubai, continuing to translate the Mercedes Benz design philosophy of Sensual Purity from automotive into architecture.


Mercedes Benz Places reflects the company’s commitment to holistic brand experiences. By moving into branded real estate, Mercedes Benz is pursuing its vision of inspirational impact beyond automotive. The approach creates new places and additional touchpoints for customers, while offering residents access to advanced mobility solutions.  Created together with the brand’s leading design minds, the project embodies the design language of “Sensual Purity” and draws inspiration from the sculptural refinement of its iconic automotive heritage.

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